Podcast #34

“Company Aquisition”

Featuring Larry Taylor

Intro: Welcome to Profiles In Prosperity, the leading podcast for residential service contractors, sponsored by Service Roundtable and hosted by David Heimer.

David Heimer: Hi everybody, welcome to Profiles In Prosperity, this is David Heimer. I’m always delighted for a chance to talk with Larry Taylor. I always think of him as Mr. Everything in our industry. And here’s why I say that, he built this fabulous company here, right in Fort Worth, Texas. He successfully sold it a few years ago. He’s a former chairman of  ACCA. He was named to the HVAC Hall of Fame. He was on the board of directors at Service Nation. He was a business coach for Service Nation Alliance, he’s an advisory board mentor for Service Nation Alliance, and he was president of the Better Business Bureau, in Fort Worth. And there’s probably even a lot more than that, Larry is just too modest to tell me. So Larry Taylor, welcome to Profiles In Prosperity. Before we get into the more meatier stuff, how did you end up in our industry?

Larry Taylor: Well, that’s a long short and story I guess. I was raised on a farm up in Oklahoma and I knew I didn’t want to farm. So I wanted to get into something that wasn’t weather-related. So I had the opportunity to go to Oklahoma State University in Stillwater, Oklahoma, and study air conditioning, so I did that. So we were able to enter an emerging market in 1965, when I started, and it was really starting to come online. It was a lot of retrofitting to existing heating systems, but not a lot of new installations yet, having them put in homes. So, in the early part of it, I worked on a lot of stuff that most of the audience has never heard of, so it’s great to have a lot of scar T-shirts to go along with.

David Heimer: You possess a wealth of knowledge, born from trying new things, experimenting, and refining, and one time you developed a really unique recruiting plan. Could you tell us about that?