Jim Hinshaw Vice President, Vertical Markets
What Are You Afraid Of?: It all starts with things we are afraid of: grizzly bears, jellyfish, scorpions, giant snakes, things that can hurt us bad. Then we move into the one thing we are all afraid of: change. What we see today in our business world is no longer “Business as Usual”. In fact, we may not ever be able to do business like we used to years ago. Which actually may not be a bad thing. Ride with me for a while to discover how Change can actually help us improve our lives and businesses. How we may find a rainbow in the Covid storm.
Lessons Learned from Endurance, Shackleton’s Antarctic Expedition: 10 lessons from Sir Ernest Shackleton’s expedition to the Antarctic, where he took a group of men on a journey that took 2 years, across hundreds of miles of sea and frozen land, in small boats and on foot, without losing a single man! He showed us the art of leadership, how to get everyone on the same page, and even when survival was not in their future, the team stayed on course.
The Perfect Sales Call : We will share how to discover what the customer wants and needs in a comfort solution for their home. Learn how people buy (hint, it is not the lowest price!), how to design the system exactly as they want. Show how they cannot get what you offer anywhere else. How to handle the typical objections we see in the marketplace. What words to say, not to say. How to use financing and energy savings to help put the perfect solution together.
The Virtual Sales Call: Similar to the Perfect Sales Call, but for the customer who doesn’t want you in the home, or at least wants to limit their exposure to people coming into the home. How to set up the virtual call, what you need to do, what is expected from the homeowner. What is needed to put together a proposal, tools and information. How to handle the typical objections. And lots more.
Maintenance Agreement System: How to put together a maintenance agreement program for your company. What much to charge, how to charge that amount, when to charge that amount, all the details. What should be included, not included. How to market it to your customer base, and outside your customer base. How to encourage your team to market and sell M/A. Included is a Affinity marketing program and a perpetual agreement.
Pete Danielson Vice President, Market Development
Recruiting During the Great Resignation: Most contractors do a great job of marketing for customers, but do they put the same creative energy into marketing to hire? As you know, the labor market is strained as has been for a while. While unemployment in the trades is zero, current times are requiring contractors to adapt to ever-changing demands. Pete Danielson will demonstrate tactics and creative marketing you can use to attract and retain talent to lessen the strain of a tight labor market on your company.
The 4–step Process to Implementation: We have all been to seminars or conferences and collected lists of great ideas only to have them sit in our notebooks and never get implemented. Have you ever had one of your managers struggle to install a new process or program in their department? With this 4 step process you will learn how to implement new ideas and track the progress of any size project and at the same time improve teamwork and engagement of your employees.
Building Your Brand Through Community Outreach
Learn how to be recognized as a leading business and the service provider of choice by engaging with local organizations. How do you build a network of raving fans in your community? Using these strategies will save you thousands in marketing costs and at the same time accelerate your growth.