Podcast #49

“Company Aquisition”

Featuring Ken Goodrich

Intro: Welcome to Profiles In Prosperity. The leading podcast for residential service contractors, sponsored by Service Roundtable and hosted by David Heimer.

David Heimer: Hi, this is David Heimer, welcome to Profiles In Prosperity. I’m not easily impressed, but Ken Goodrich always impresses me. Like many in our industry, he started working for his dad as a young boy. He struggled as a young, small business owner. He suffered the common problems of many in our industry, and he grew his business into a hundred million dollar territory. And he’s done that multiple times. He’s an expert on acquiring, integrating and selling businesses in our industry. He probably knows that better than anyone else. I first met Ken at a Service Roundtable party years ago. I was impressed that despite the size of his company, he was eager to talk to any other contractor, irrespective of how big they were, or weren’t.

Eager to learn from them and happy to share whatever he knew, that’s how Ken operates. Ken’s been a great speaker at several Service Nation events. He’s a co-author with Michael Gerber on the E-Myth for HVAC contractors. Next week in Las Vegas, he’s going to share the stage with Michael Gerber at the Service World Expo. Ken’s experience and knowledge are amazing. At the end of this podcast, we’re going to ask him what the top three things every contractor should know or be doing in his or her business. I can’t wait to hear what he’s got for us. So, Ken Goodrich, welcome to Profiles In Prosperity. I’d like to start at the beginning. How did you get started in HVAC?

Ken Goodrich: Well, probably like many of us in the industry. I started out holding the flashlight for my dad. My dad would moonlight fixing air conditioners and he recruited me as the official flashlight holder.

David Heimer: That’s part of your advertising, isn’t it? I mean, I’ve seen that on the Gettel ads. I started, I was holding the flashlight for my dad and I think you’ve even got a graphic of that. Don’t you?