Podcast #66

“The Rhino of Profit”

Featuring Jose Moreira

Intro: Welcome to Profiles In Prosperity. The leading podcast for residential service contractors, sponsored by Service Roundtable and hosted by David Heimer.

David Heimer: Hi, this is David Heimer welcome to Profiles In Prosperity. Today I’m joined by Jose Moreira who is president of Profit Rhino, a company he founded. I think Jose is a fun and fascinating guy to talk to. He’s a very successful entrepreneur. In addition to Profit Rhino, he’s founded and grown several companies from marketing services to restaurants, quite a diverse portfolio. Also another interesting item, Profit Rhino recently acquired Callahan Roach. So I’m interested to hear about that. And I should point out that Profit Rhino is a vendor partner of Service Nations. So clearly I’m biased in their favor. But I’m mostly biased because Profit Rhino is a really great system. The people of Profit Rhino are wonderful people, and you can tell when you work with them, they’re dedicated to making contractor’s businesses more successful. So Jose Moreira, welcome to Profiles In Prosperity.

Jose Moreira: Thank you, David. Thank you for such a great introduction.

David Heimer: All true. Let’s start at the beginning. How did you end up joining our industry?

Jose Moreira: I was in corporate America for 12, 13 years and I was the COO of a large distributor. But there was really no next step for me since the owner was the president. And I always wanted to get some experience, I wanted to start my own business. So I left and as you said, I started doing some consulting, started some other things. But my mentor, Debbie Fry, she had retired and her husband was an electrician and always started these electrical contracting businesses that never did really well. But when she retired, they went to Myrtle Beach and her dream was to retire there by the beach. And I went to her house and wanted to do the art of contracting business. And she agreed to it, but she said, I’m going to run the backend to make sure it’s successful.