Podcast #36

“Company Aquisition”

Featuring Crystal Williams

David Heimer: Hi, this is David Heimer, just a quick note about this episode of Profiles in Prosperity. Typically, our podcast interviews are pretty short, 20 minutes or less. But this interview with Crystal Williams went over that. Usually, we just edit the interview until it is short enough. But this time we couldn’t find anything we wanted to cut. So we split it into two episodes. This is the first of two, Crystal is a great interviewee with lots of information. I think you’ll quickly see why she was named Woman of the Year.

Intro: Welcome to Profiles in Prosperity, the leading podcast for residential service contractors, sponsored by Service Roundtable, and hosted by David Heimer.

David Heimer: Welcome to Profiles in Prosperity, I’m David Heimer. I’m delighted to welcome Crystal Williams to our podcast. Crystal is the marketing director at McWilliams and Son Heating and Air, in Lufkin, Texas. McWilliams is known for strong growth in sales and profitability, and Crystal has a great reputation in our industry. This year, she was named as the Service World Woman of the Year. So, Crystal Williams, welcome to Profiles in Prosperity, and congratulations again on your award at Service World Expo. That’s fantastic!

Crystal Williams: Thank you so much, I was truly honored. That’s quite the honor, I had no idea, so I was super surprised and just honored to receive it.

David Heimer: So, it was a surprise you didn’t know going into it at all?

Crystal Williams: No. Quick story, I was dressed to fly home, my brother says, “Hey, you’re probably going to want to change clothes for some pictures.” So I went and changed clothes. And thank God, because I would have killed him if he would have let me take a picture in a yoga pants that I was planning to fly home in.

David Heimer:  You know it’s great to have a brother looking out for you.

Crystal Williams: Isn’t it though? Especially right then, you know.