Podcast #102


Featuring Liz Patrick

Intro: Welcome to Profiles In Prosperity, the leading podcast for residential service contractors, sponsored by Service Roundtable and hosted by David Heimer.

David Heimer: Hi, this is David. Before we get into today’s episode, I want to say thank you to Daikin Comfort Technologies for sponsoring this episode. You know Daikin, right? They manufacture Goodman, Amana, and Daikin HVAC equipment. One of the many reasons I like them is that they support private labeling. If you’re in our industry and you haven’t considered offering a private-label brand, you should. It’s a great opportunity to differentiate yourself in the market. If you’re interested in that, just contact us at Service Nation and we can help you create a powerful brand and a private label. And when we do that, we’ll recommend you use Goodman or Amana products for your private label. Give it some thought. And big thanks to Daikin Comfort Technologies for their support.

Hi, this is David Heimer, and Welcome to Profiles In Prosperity. This is going to be a particularly fun episode for me because I get to interview one of my all-time favorite colleagues, Liz Patrick. Liz is now retired from Service Nation. She retired last year. When she left she was vice president of Strategic Alliances where she led our partnership programs and Roundtable Rewards. She is the person that built that up from nothing to where it pays out millions of dollars every quarter to Service Roundtable and Service Nation members. Before she retired, Liz was recognized with a Service Nation Servant Leader Award. It’s the highest honor that can be given in our industry, and Liz was well deserving of that. She has contributed so much to our industry and so much to the contractors in our industry. So Liz Patrick, welcome to Profiles In Prosperity.

Liz Patrick: Thanks, David. It’s a pleasure to be here.

David Heimer: Let’s go back to the early days of Service Roundtable and tell us how you got into our industry.

Liz Patrick: I kind of feel like I was in the industry sort of, at least had a foot in it before I came to Service Roundtable. For most of my career, before I came to Service Roundtable, I sold Yellow Pages and that’s very much of a B2C environment. And I worked with hundreds of people who were trying to do exactly what residential service contractors do, reach homeowners to gain their business, to develop a relationship. I retired from that and moved to Texas and that’s where it becomes kind of a little bit of a funny story. Matt was my daughter’s soccer coach and he was surveying the parents after practice one day for a marketing piece he was creating for Service Roundtable about Yellow Page usage. I told him he didn’t want my opinion. I used to sell Yellow Pages and I was right. He didn’t, but he did want a salesperson. At that time, I didn’t want a job. I wanted to stay home with my kids. It was the first time I’d been able to do that. But I also didn’t really find that I was enjoying cleaning my house. There’s the truth for you. Matt offered me a lot of flexibility and just enough pay to hire somebody to do that which I didn’t want to do. We agreed to a three-month trial and that was in 2006. And as you said, I finally retired last year. So I think that’s a really great illustration of one of Zig Ziglar’s maxims that you can get everything you want in life if you help enough other people get what they want. And Matt helped me and I think I helped Matt and it was a really good relationship.