Cassi McHenry
ZyraTalk
With over a decade of marketing experience – and four years specifically in digital marketing for the home services industry – Cassi from ZyraTalk understands the importance of maximizing your marketing spend. She knows how the right technology can create a powerful competitive edge.
Session Info
April 15, 2026
2:00 pm to 2:30 pm
The Hidden Cost of Every Missed Call
In this session, Cassi breaks down the real math behind missed calls using average cost per lead and average ticket values. With simple scenarios and case-study examples, she’ll show how unanswered calls – including those from LSAs and paid ads – directly reduce booked jobs and inflate the true cost of every lead you generate.
In this session, Cassi breaks down the real math behind missed calls using average cost per lead and average ticket values. With simple scenarios and case-study examples, she’ll show how unanswered calls – including those from LSAs and paid ads – directly reduce booked jobs and inflate the true cost of every lead you generate.
