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Training & Education

Turn Technicians into Top Performers

The best contractors never stop learning. Our training resources help you and your team master the core skills that keep your company ahead, from leadership and sales to customer experience. We address the lack of practical, high-impact training and provide “life training” resources that support employee well-being and personal development.

You get access to:

  • On-Demand Learning Library: 24/7 access to practical, high-impact courses.
  • Workshops & Conferences: Learn directly from successful contractors as they share strategies and real-world perspectives.
  • Core Training: In-person classroom training, online classes, and regional training that cover every aspect of your business.
  • Workshops: Hands-on sessions designed for immediate implementation and actionable takeaways.
  • Partner Training Discounts: Save on certifications and specialized training programs.
  • Personalized Coaching: Connect with industry experts to focus on the key areas that will improve your business.

 

On-Demand Learning Library: 24/7 access to practical, high-impact courses.

Workshops & Conferences: Join successful contractors as they share their strategies and unique perspectives.

Core Training: In-person classroom training, online classes, and regional training for every aspect of your business. (workshop copy)

Workshops: Go beyond the classroom to get immediate hands-on help and actionable takeaways.

Partner Training Discounts: Save on certifications and specialized programs. (does this wording make sense)

Personalized Coaching: Connect with our industry experts to hone in on key areas you need to focus on in order to improve your business.

What Our Members Say

Improve revenue with stronger field technicians

Elevates technical staff and teams to top performers through practical, high-impact courses, including leadership, sales, and technical performance.

You’ll benefit from:

  • On-demand learning and advanced training courses that elevate technical staff to top performers.
  • Core Training Discounts to make essential education more affordable.
  • Partner Training Discounts on specialized programs and certifications.
  • Specialized Workshops tailored to field and office roles.
  • Bootcamp (crash course) for intensive, fast-track skill development.
  • Regional Training that brings expert instruction closer to your team.
  • Workshops & conference discounts for Service World Expo, weekly webinars, and Premier workshops.
  • Advanced training courses to master core sales and customer experience skills.

Learn how to implement proactive strategies

Great ideas only matter if they get implemented. Our training and peer support help you turn strategy into action with ongoing feedback and accountability.

You’ll be supported through:

  • Advisory Boards and peer groups that help you apply new strategies in your business.
  • Advisory boards for structured, higher-level guidance.
  • Elite peer groups where top contractors share what’s working now.
  • Community Forum for ongoing support, questions, and real-time feedback.

Employee personal development resources

Stronger people build stronger companies. Our structured training programs support the personal development and life skills your employees need to perform at their best.

You get access to:

  • Core training (7 pillars) that address both professional and personal growth.
  • Industry conference sessions focused on leadership, performance, and best practices.
  • Leadership and DiSC training to improve communication, teamwork, and management effectiveness.

Fill knowledge gaps and enhance training

Keep your team learning, growing, and improving with continuous, structured education and clear guidance.

Our resources provide:

  • On-Demand Learning Library and Workshops for ongoing, structured learning.
  • Manuals and guides that outline processes, standards, and best practices.
  • Sales process improvement training to strengthen close rates and consistency.
  • Core training (& Boot Camp) for foundational and advanced skills.
  • Partner-hosted educational sessions that expand your team’s expertise.

Frequently Asked Questions

How does training address technician sales resistance?

Training helps employees master core skills in sales and customer experience, giving them the confidence and soft skills needed to communicate options and consultative upsells.

What type of training is offered beyond technical skills?

Structured programs offer soft skills training, personal development, and “life training” resources that address issues from  personal finance to personal health and burnout in order to improve professional well-being.

How can I ensure quick competence for new hires?

On-demand learning and training courses help new hires acquire the necessary skill mastery quickly.

Upcoming Trainings

No membership required

DiSC: Communication & Hiring

January 28, 2026 to January 29, 2026

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Community Marketing: Why Being a Good Neighbor is Good Business

January 28, 2026 to January 28, 2026

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Sales Process Improvement

February 4, 2026 to February 5, 2026

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Contractor Tour at Desert Diamond

February 9, 2026 to February 9, 2026

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Marketing 101: Balancing New vs Old Customers

February 10, 2026 to February 10, 2026

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Marketing 102: Marketing Tactics That Work

February 11, 2026 to February 11, 2026

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The 5 Levels of Leadership

February 25, 2026 to February 26, 2026

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Implementation Management

March 3, 2026 to March 4, 2026

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Train the Trainer

March 5, 2026 to March 5, 2026

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Service Management - Build a Foundation for Success

March 10, 2026 to March 11, 2026

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Service Technician

March 12, 2026 to March 12, 2026

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Sales Strategies

March 18, 2026 to March 19, 2026

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CSR - Handling Calls with Intention

March 24, 2026 to March 24, 2026

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Dispatch Your Team Profitably

March 25, 2026 to March 25, 2026

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DiSC: Effectively Communicating With Purpose

March 31, 2026 to April 1, 2026

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Financials 103: Financial Implementation

April 7, 2026 to April 7, 2026

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Financials 104: KPI and Ratios

April 9, 2026 to April 9, 2026

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Financials 105: Cash Forecasting and Month End Close

April 21, 2026 to April 21, 2026

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Marketing Accountability

April 22, 2026 to April 22, 2026

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Efficiency in Marketing by Size

April 23, 2026 to April 23, 2026

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The 21 Irrefutable Laws of Leadership

April 28, 2026 to April 29, 2026

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Financials 107: Basic Budgeting for Employees

May 21, 2026 to May 21, 2026

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Financials 101: The Basics of Your Books / Accounting Skills for New Supervisors

August 4, 2026 to August 5, 2026

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Financials 102: Leveraging Breakeven for Pricing / Budgets and Managing Money

August 6, 2026 to August 6, 2026

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Leadership: Basic Supervision Skills

August 11, 2026 to August 11, 2026

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Marketing Fundamentals

August 12, 2026 to August 12, 2026

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Sales Fundamentals

August 18, 2026 to August 18, 2026

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Basics of Process Management for Trades Companies

August 25, 2026 to August 25, 2026

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Financials 103: Financial Implementation

September 10, 2026 to September 10, 2026

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Leadership: 15 Invaluable Laws of Growth

September 15, 2026 to September 16, 2026

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Train the Trainer

September 22, 2026 to September 22, 2026

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Financials 104: KPI and Ratios

October 13, 2026 to October 13, 2026

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Financials 105: Cash Forecasting & Month End Close

October 15, 2026 to October 15, 2026

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Service Management - Build a Foundation for Success

October 20, 2026 to October 21, 2026

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Sales Psychology - Persuasion not Manipulation

October 20, 2026 to October 20, 2026

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Strategic Sales Management

October 22, 2026 to October 22, 2026

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Advanced Brand Strategy

November 4, 2026 to November 4, 2026

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Leadership - Team Engagement

December 2, 2026 to December 2, 2026

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Leadership: Manage Self with Time

December 15, 2026 to December 15, 2026

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Financials 107: Basic Budgeting for Employees

December 17, 2026 to December 17, 2026

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Upcoming Workshops

No Membership Required

No upcoming workshops.

The Service Nation Difference

Real Contractors. Real Results. Real Growth.

You don’t have to figure it all out alone. Service Nation gives you the blueprint, community, and support to grow faster, hire smarter, and lead better.
Thousands of contractors have used these benefits to transform how they run their businesses, and you can, too.